Today, TV alone cannot be the marketing plan for brands: Marketing Head, Raymond

In a conversation with exchange4media, Madhu Dutta talks about Raymond’s recent campaign, marketing strategy and more

Indigo Spat: Repeated fiascos will corrode brand value: Experts

Brand experts told exchange4media that the repeated fiascoes are likely to take a toll on the brand image and brand trust of Indigo Airlines regardles...

IPL 11: Vivo V9 most advertised brand in first five matches: TAM

e4m in collaboration with TAM will bring you insights and data on IPL advertisers and categories throughout the season

Mindshare India wins at the I-Com Data Creativity Awards 2018

Mindshare’s campaign for Cerebro won the award in the Emerging Market Regions Award category

Amazon India’s New Campaign conceptualized by Ogilvy Bangalore featuring the popular Chonkpur Cheetahs

The campaign “Ajnabi Shahar Mein Apni Dukaan”, shows the everyday struggles of an unknown city through this endearing team, where, as the le...

South star Allu Arjun endorses Frooti in its first regional campaign for South India

The multi-media #TheFrootiLife campaign with Allu Arjun will be seen on television across 28 regional specific channels as well as digital, OOH, in-st...

Raymond gets Khadi-proud with new TVC ‘The Story Re-spun’

The new TVC reiterates the powerful message of Khadi and how it will continue to be a movement of change, however this time as a fashionable fabric

India market is like a network in itself: Global Chief Strategy Officer, Mindshare Fast

Gowthaman Ragothaman on ensuring cross working between various global markets and the fast paced working of a year old Minsdhare Fast’s Indian wing

After four decades American Express gets a new logo

The brand has redesigned its logo without the colour gradient, and a second version for digital platforms

Partnership with Baidu will help us grow at 40%: CEO, Apps Discover Technologies

Ashish Bahukhandi talks to exchange4media about his company's partnership with Chinese search engine, Baidu

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