Raymond gets Khadi-proud with new TVC ‘The Story Re-spun’

The new TVC reiterates the powerful message of Khadi and how it will continue to be a movement of change, however this time as a fashionable fabric

South star Allu Arjun endorses Frooti in its first regional campaign for South India

The multi-media #TheFrootiLife campaign with Allu Arjun will be seen on television across 28 regional specific channels as well as digital, OOH, in-st...

Airtel TV-InMobi Enter Monetisation Partnership

Through this collaboration, both brands will now have a wider reach to ad inventory on the Airtel TV mobile app on the InMobi network

Hotstar, Akamai set global streaming record during VIVO IPL 2018

A record for peak concurrent viewers on Hotstar was established during the match between Chennai Super Kings and Kolkata Knight Riders

BARC Wk 14: Star Bharat dethrones Colors to lead urban market, leads overall too

In top programmes, Zee TV’s Kundali Bhagya bagged the first spot in this week, followed by Star Plus’ Yeh Rishta Kya Kehlata Hai and Yeh Hai Mohabbate...

Amazon India’s New Campaign conceptualized by Ogilvy Bangalore featuring the popular Chonkpur Cheetahs

The campaign “Ajnabi Shahar Mein Apni Dukaan”, shows the everyday struggles of an unknown city through this endearing team, where Amazon.in, as the le...

After four decades American Express gets a new logo

The brand has redesigned its logo without the colour gradient, and a second version for digital platforms

Mindshare India wins at the I-Com Data Creativity Awards 2018

Mindshare’s campaign for Cerebro won the award in the Emerging Market Regions Award category

No threat to Facebook’s growth in India, say experts

DAN e4m Digital Report lists Social Media as one of the significant growth drivers for digital advertising in India

India market is like a network in itself: Global Chief Strategy Officer, Mindshare Fast

Gowthaman Ragothaman on ensuring cross working between various global markets and the fast paced working of a year old Minsdhare Fast’s Indian wing

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