Scarecrow Communications is now a part of M&C Saatchi

Scarecrow was part of the new wave of independent agencies in India that bloomed about 10 years ago and was able to achieve profitability and scale, i...

Bahamas’ new TVC with Salman Khan sets the mood for summer

The 30 second ad film is conceptualized and developed by creative agency – Arms Communication and the campaign is deeply rooted in the consumer insigh...

Vertuals Digital appoints Zahid Gawandi as Business Head

Gawandi will be responsible for instilling a robust content practice within the agency

VIVO IPL 2018: Brands release ads for the cricketing extravaganza

From the comeback of Amazon’s Chonkpur Cheetahs to LinkedIn launching their first TV commercial to be played during IPL, a slew of ads have been doing...

Zulfiqar Khan Joins Hooq As Managing Director

Prior to joining HOOQ, Khan was the business head and CRO of Eros Now

P&G's new collaboration model to bring rival ad agencies under one roof

The packaged-goods giant wants to build one dedicated creative agency made up of teams from its different ad holding company partners

Himalayan Sparkling Water bottle caps now bring the sound of mountains

The sound cap has a built-in chip that is triggered when the bottle is opened and silenced when the bottle is closed. The innovation features live sou...

Kia Motors India to send six lucky winners for 2018 FIFA World Cup Russia

The automotive partner has begin its search for India’s first Official Match Ball Carriers for 2018 FIFA World Cup Russia™

Spotlight: This IPL, virtual reality brings matches closer to your couches

How will virtual reality, augmented reality and mixed reality, impact digital marketing and advertising in the near future?

Advertisers Find Hotstar's Adserve To Be A Formidable Tool But for One Drawback

Analytics features such as Audience Planning and Campaign Reporting are not yet available in the Beta version but should be available soon

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