Fox-Disney merger will push agency consolidation: Sir Martin Sorrell

Speaking at Advertising Week Europe, he further consolidated his position at seeing the merger as the new super advertiser that will rank No. 2 behind...

SRMB’s campaign features cricket icons Kapil Dev and MS Dhoni

The steel manufacturer is hoping that the pairing of the two world champions is going to be a game-changer for them

Jockey and L&K Saatchi & Saatchi launch 'Play or Relax' Campaign for Athleisure range.

The film shows a vibrant day-in-the-life of a carefree and cool guy and a girl in the city, and how they easily switch between moments of relaxation a...

Catch Spices ropes in Vidya Balan for its new TVC

The brand is repositioned with the tagline ‘Catch ka koi match nahin. 100%’, the communication is developed around the core product attribute of unmat...

IPL gives you impact all over the country: Mayank Pareek, Tata Motors

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new mod...

Wavemaker India Wins Media Mandate for Bisleri International

Wavemaker, the media, content, and technology agency from GroupM, created from the merger of Maxus and MEC, will manage the offline media communicatio...

IMPACT’s 50 Most Influential Women List 2018 to be unveiled today

The list recognizes women across media who have not only done path-breaking work, but have also helped in redefining the dynamics in their respective...

Learned power of combining human and machine intelligence: CEO, Regalix

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolvin...

We don’t provide static solutions to all clients: CPO, MainAd

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and exp...

Viu Partners with Phantom Films for its first movie in India

Adding to its repertoire of insights driven content, Viu is taking the plunge into Bollywood with the film 'High Jack'

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