Ranbir Kapoor goes fully filmy in new Yatra TVC

Ad focuses on customer friendly features like eCash and airfare-drop protection through Bollywood music

Ogilvy TVC for ‘Fevicol Ezeespray’ reinforces innovation in witty manner

An innovative format of spray adhesive, Ezeespray offers convenience and speed for pasting laminates

Triton Communications appoints Ashutosh Sawhney as CEO

As part of his new role, Sawhney will focus on strengthening Triton’s value proposition to its clients, expand the business, collaborate with new clie...

IPL deal will give great salience to our brand over the next five years: Paytm SVP

Shankar Nath on sealing the IPL deal and why offline media spends shouldn't be overlooked in India

Media Kinnect appoints Nishant Singh Didawat as Biz Head - Media Strategy and Operations

Singh comes with diverse experience in data analytics, marketing technology, and media strategy across verticals like fashion, BFSI, E-Commerce teleco...

Paytm is the Exclusive Ticketing Partner for Delhi Daredevils’ Home Games This VIVO IPL Season

Tickets will go live on Paytm and Insider.in after the 2nd week of March for games to be played at the historic Feroz Shah Kotla Stadium starting Apri...

Havas Media Bags Integrated Media Duties of Bajaj Allianz

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing Partner - West...

Max Bupa launches brand campaign ‘Go Active’ to nudge Indians to make ‘Health a Habit’

The new TVC gives both – traditional health insurance policies, and Go Active – a human avatar to demonstrate their engagement and contribution to our...

Finesse in the use of big data is a long game: Wendy Hogan, Oracle

On a brief visit to India, Wendy Hogan, CX & Marketing Strategy Director, Oracle in an exclusive interview with exchange4media, spoke about the changi...

Amagi names Deepakjit Singh as CEO

With nearly 30 years of experience in broadcast technology – including executive positions at Encompass, Ascent Media, Bharti Airtel and BT – Singh ha...

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