Guest Column: Speed provides competitive advantage: Shubhranshu Singh

The marketplace - capitalism's true judge, jury and executioner - makes being faster a pre-requisite for survival.Some of the biggest corporate names...

Indian Paper Manufacturers Association files Anti Dumping Petition

The Indian Paper Manufacturers Association has filed a petition, on the imposition of an anti-dumping investigation concerning the imports of coated p...

Consumer Protection Bill 2018: Will Parliament pass it this time?

Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subs...

Mofam Launches Bfund to Support Film Financing with Ad Investment

GroupM’s Mindshare Named Strategic Partner; Mindshare Clients Get Exclusive Early Access to Premium Product Placement Opportunities in Theatrical Film...

Franklin Templeton launches “Invest for Progress” campaign

The video titled ‘Invest for Progress' seeks to encourage women to be financially independent and illustrates how financial independence can be a step...

Snapdeal assigns affiliate marketing duties to Columbus India

Columbus India will manage Snapdeal’s affiliate marketing program, which includes managing publishers globally.

Will launch few big shows including original content: Ravi Shharma, Saavn

Ravi Shharma, Senior VP and Head of Sales at Saavn, talks about growth strategy, diversifying into regional content, their key differentiator and the...

Highest risk buying happens in B2B marketing: Krishnan Chatterjee, SAP India

Personalization is a bit over-hyped, the first target of brand should be frictionless engagement with consumers, says Krishnan Chatterjee, Head of Mar...

Twitter’s first Oscars Ad #HereWeAre takes on women empowerment

Celebrities like Beth Behrs, Laura Dern, and others also tweeted about #HereWeAre

M&E should be the force-multiplier for change, jobs and the good of society: Sudhanshu Vats

Sudhanshu Vats, Group CEO, Viacom18, explained how as an industry it’s preparing to increase its influence as new worlds open up and VStEP - the Viaco...

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