Brands in Holi-day mood

From fun-filled contests, to endearing TVCs and great deals, these ad campaigns seem to be spreading a pop of colour and living up to the very essence...

Ogilvy's new campaign for Reliance General Insurance shows darker side of Holi

For millions of women, India’s festival of colour isn’t all fun and frolic

Guest Column: Technology is primed to be yoked to the creative cart: Shubhranshu Singh

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Organized retail is still less than 10 per cent of the market: Jiggy George, Dream Theatre

Exchange4media caught up with George who shared his insight on the licensing industry, the reasons behind IPs not being able to leverage success on th...

Sridevi's Death: Should Brands skip news channels that sensationalise content?

Brand safety issues arise in the face of sensational reporting on Bollywood actor Sridevi's death

Every marketer should look at video as a long-term investment: Subrat Kar, Vidooly

Subrat Kar, co-founder and CEO, talked about how Vidooly is going to get more penetration from the market in online video content in 2018

Balaji Telefilms to capitalise on India's digital growth and maintain TV leadership : Nachiket Pantvaidya, Balaji Telefilms

Nachiket Pantvaidya, Group COO, Balaji Telefilms, shares the financial strategy for his movie business, how he plans to capitalize on India’s rapid di...

Twitter launches Bookmarks to save and share tweets

This update also makes sharing better, as the new “share” icon on every tweet enables people to bookmark a tweet, share via Direct Message, or share o...

Twitter To Celebrate International Women’s Day at FICCI FRAMES

Hosting a panel of women leaders at FICCI FRAMES to discuss women empowerment in the digital era, the rise of women movements, and how the community c...

HT: Anil Penna appointed as rewrite head, Ramesh Vinayak now Exec. Editor

Penna will report to Kunal Pradhan and be part of HT’s editorial leadership team headed by Sukumar Ranganathan

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