We're working on making ourselves more relevant in India: Alexander Schlaubitz, Lufthansa Group

From focus on embracing local cultural nuances to operating its most high end fleet in India, Lufthansa has been making heavy investments in the marke...

WATConsult and FACES Canada launch #12ZodiacFaces

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

Performics.Resultrix powers up Hotstar’s Election campaigns

The display ads featured exciting, real-time updates from the recent State Elections, drawing in viewers seamlessly to the live telecast on Hotstar.

Redington Unveils its New Global Brand Identity

The new brand identity reflects the core values of Redington as a contemporary and innovative company and the new logo represents the synergy and onen...

Google India appoints Sujatha V Kumar as Head - Brand and Reputation, Marketing and Strategy

Sujatha V Kumar, Director - Category Marketing & Corporate Brand, The Coca-Cola Company has joined Google India as Head - Brand and Reputation, Marke...

Franchise India Holdings appoints Carat India to handle media mandate

This win comes on the back of Carat’s new business wins, including Zee OTT and Columbia Asia in the recent past

First Step Entertainment Capital announces Writer’s Lounge in Mumbai

This is perhaps the first-ever free and peaceful co-working space for Writers of Screenwriters Association in Mumbai

Plan to make 10-11 shows this year: Vikram Bhatt on his new OTT app

The filmmaker is confident of his new venture driving good viewership and breaking even within a year

Shemaroo Entertainment Launches all-inclusive Hindu devotional app Hari Om

Apart from access to well curated devotional music and video content, the app enables consumers to book a host of religious services, such as, full pr...

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