Applause Entertainment to make web series on the 1992 Securities Scam based on bestseller book ‘The Scam’

For the first time ever, the true story behind one of the most notorious scams of the Indian Stock Market shall be brought on screen by Applause Enter...

Grofers rolls out UPI payment option on Android mobile app

The payment method, which has seen rapid adoption in last year, is reflected on the checkout page post which the customers can choose any UPI app to p...

Burger King India had a hilarious take on Valentine's Day...

It re-created the acclaimed Whopper boxes to flirt to with unsuspecting singles

KRDS Asia appoints Parth Nagar as Country Manager

Since 2012 the agency has expanded into 5 countries across Asia and has a significant list of clients

Castrol Activ unveils new TVC focused on ‘Protecting what is precious’

The new campaign conveys the brand's technology with a human touch and builds on the promise of continuous protection

Livon Serum’s new campaign instantly promises salon-ready hair anytime, anywhere

The brand has also undertaken a pan India multimedia campaign approach across TV, digital, on-ground activation and PR

Wavemaker and Ogilvy Launch Effectiveness Lab in India

Branded Content is First Area of Study by the Effectiveness Lab

ZEE5 awards digital mandate to Publicis Media

ZEE5 is the newly launched digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL)

Data-driven content will be the mark of intelligent marketers: Virginia Sharma, LinkedIn India

The Director, Marketing Soultions, LinkedIn India, shed some light on the next wave of marketing trends

PMAR 2018: Exploit each medium's unique strengths, says industry veteran Sam Balsara

The Chairman of Madison World summed up the advertising world's journey in 2017 in one word- stunted although, he had two words for 2018- fingers cros...

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