BARC Week 6: Harpic's brands enter Top 10 Brands

Lalitha Jewellery and Hindustan Lever continued to lead Top 10 Brands and Top 10 Advertisers

PMAR 2018: Exploit each medium's unique strengths, says industry veteran Sam Balsara

The Chairman of Madison World summed up the advertising world's journey in 2017 in one word- stunted although, he had two words for 2018- fingers cros...

Wavemaker and Ogilvy Launch Effectiveness Lab in India

Branded Content is First Area of Study by the Effectiveness Lab

Livon Serum’s new campaign instantly promises salon-ready hair anytime, anywhere

The brand has also undertaken a pan India multimedia campaign approach across TV, digital, on-ground activation and PR

Castrol Activ unveils new TVC focused on ‘Protecting what is precious’

The new campaign conveys the brand's technology with a human touch and builds on the promise of continuous protection

KRDS Asia appoints Parth Nagar as Country Manager

Since 2012 the agency has expanded into 5 countries across Asia and has a significant list of clients

PMAR 2018: Brand-building has to be cross-functional: Experts

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar dre...

Data-driven content will be the mark of intelligent marketers: Virginia Sharma, LinkedIn India

The Director, Marketing Soultions, LinkedIn India, shed some light on the next wave of marketing trends

PMAR 2018: Experts on optimizing online spends

Meera Iyer, Head Marketing, Big Basket, Jyothirmayee JT, Founder & CEO, HiveMinds, and Vishal Chinchankar,Chief Digital Officer,Madison Digital, share...

ZEE5 awards digital mandate to Publicis Media

ZEE5 is the newly launched digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL)

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