Valentine's Day inspires brands to pour love into their ads

The campaigns by Cadbury Dairy Milk Silk, Swiggy, MTV, among others, take the idea of modern-day marketing a step ahead.

Mallikarjun Das moves on from Starcom India

He had joined Starcom India as Group CEO in 2011; the agency will be making an announcement shortly on new leadership for Starcom India

Prowl will be a $100 million brand In the next 4-5 years: Abhishek Verma, CEO, Mojostar

Mojostar, a celebrity-driven house of brands, unveils its first brand Prowl in association with actor Tiger Shroff

We are more optimistic for the industry than last year: CVL Srinivas, Country Manager, WPP India

GroupM's 'This Year Next Year' report pegs growth at 13% for ad industry; reveals that 2017 was the slowest year in five years

iProspect India bags 4 awards at the Global Digital Marketing Awards

Winning campaigns include Switzerland Tourism, Aegon Life, Yes Bank and Kotak Mahindra

Team Pumpkin is the official digital and PR agency of Vision Express India

The agency will work on Social Media and PR, and will look at bridging the gap between the current and expected brand image through digital platforms.

Zaggle appoints all-rounder Hardik Pandya as Brand Ambassador

Hardik dons a rock star avatar to kick-start his association with Zaggle and to strengthen Zaggle's position with young audiences

Carat, Snapchat create the first ever customised lenses for Mondelez on Valentine’s Day

In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘N...

Criteo Reseller Program Launched to Accelerate Commerce Growth in APAC

The program promises to accelerate growth for local merchants, online marketplaces and economies across the region

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