It is incumbent upon us to increase the efficacy of DD News: Smriti Irani

Irani in an interaction with HT also said that the quality of DD needs to improve if it must compete with private news channels and GECs

India’s 2018 Adex to grow by 13%: GroupM

GroupM estimates the Digital Adex to continue to grow by 30% in 2018 to Rs. 12,337 crore

Whiff of love from IRIS Home Fragrance

An extensive range of beautiful gift options for the occasion of Valentine's Day

Gozoop wins integrated marketing mandate for Paisalo

As part of the mandate, the agency will be focusing on the end-to-end communication for the brand, which includes creative communication, brand campai...

Grapes Digital Adds Four Strong Pillars to its Senior Management Team

The appointment of Bhavdeep Sharma, Ashish Chandra, Vivek Katoch and Syed Adnan Murtaza will further strengthen the senior leadership and complete the...

Isobar India bags digital mandate for LIXIL Water Technology

As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office.

Maruti Suzuki Goes Ahead of Times with Grapes Digital

Maruti Suzuki’s brand vision of owning its market leader position in the way they connect to their new age consumer guided the creative and tech-savvy...

Keith Weed talks Brand Safety; threatens to cut ads on digital platforms

Keith Weed, chief marketing officer Unilever, made the announcement in a speech at the annual Interactive Advertising Bureau conference in California.

CCI order will have no impact on Google India’s robust growth: Experts

Media agency experts believe that the CCI order will not have any significant impact on the tech giant, given that it has shut down the processes whic...

Netflix's reading of Indian Users: They love a Crime Thriller

Netflix India has a constant outdoor presence in the Indian metros of Delhi, Mumbai and Bangalore

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