Ad industry wants Union Budget 2018 to reduce tax complexities

This budget is significant since it will be PM Modi led government's fifth and last full-fledged budget presentation before the 2019 Lok Sabha polls

Growth in the readership of magazines is a pleasant surprise: Harish Shriyan, OMD

The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help...

Mullen Lintas conceptualizes new campaign for Vistara featuring Deepika Padukone

The agency was assigned with the task of capturing the superior travel experience of flying on Vistara and also to re-interpret and deliver on the bra...

Come honour the Pandey brothers with us tonight at e4m's Prime Time Awards

The brothers who will both be bestowed with the Lion of St. Mark award at the 2018 Cannes Lions International Festival of Creativity will be honoured...

Big Bazaar’s Sabse Saste Din campaign registers 10 million views in 24 hours

For the last 12 years, every year Sabse Saste Din takes over the country around 26th January with customers lining up for hours and making several pre...

Plan to get 16% of sales from Digital by FY19: Veejay Nakra, Mahindra & Mahindra

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd, emphasized on how digital marketing is the way forward

Budget 2018: Allocation for Digital India doubled,Govt to explore AI and Blockchain

Allocation for the Digital India scheme will be doubled to Rs 3073 crore. Govt to install WiFi at Railway Stations.

The future of healthcare is Pill-Plus : Kiran Pai, Head, Digital Marketing, Cipla

Cipla is taking the social media route to reach out to patients and educate them about diseases and the best practices in healthcare

GC: Premium brands strike gold with digital magazine advertising

Several renowned brands like Audi, Mercedes-AMG, Volvo, Volkswagen, Canali, BOSS, TAG Heuer, Swatch, Calvin Klein and Titan have tasted success with t...

Kannada Prabha celebrates 50 years of Publication

The publication has been a pioneer in the field of Kannada journalism for the past half a decade.

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