Polycab closes a broadcast sponsorship deal for IPL 2018

Polycab becomes the first company to crack a deal for this major sporting event

Isobar Wins Bira 91 Digital Mandate

The account will be handled by the agency's Delhi office

Padmaavat - Promoting it with poise and a dash of humour

The movie's revenues may be down by around 25% in view of the controversy surrounding the movie

Republic Day campaigns that are riding the patriotic wave

Heartfelt Republic Day campaigns by brands like LG, Bisleri and others beautifully capture the essence of patriotism, pride and historic significance

IPL 2018: Will Kings XI Punjab be able to build up its brand value?

Will the fortunes of Kings XI Punjab change this upcoming season with coach Brad Hodge (former Australian batsman) and team director Virender Sehwag (...

Morris Street Advisor and Viu brings ‘Hollywood Squares’ format to India

Investment banker and content provider Morris Street Advisors partners with OTT player Viu to produce the local format of CBS Studios’ iconic game sho...

Netflix’s Reed Hastings ‘pleased’ with India progress

Video-streaming giant Netflix crossed $100 billion in valuation, riding on strong subscriber growth in the December quarter

ALTBalaji partners with Reliance Jio to make available original content on latter's digital platforms

Jio’s established user base of over 160 million will help to strengthen the distribution of ALTBalaji content

IRS 2017: We are definitely, visibly and factually number one in Pune: Pradeep Dwivedi, Sakal Media Group

Pradeep Dwivedi, Chief Executive Officer at Sakal Media Group spoke to Exchange4Media on Indian Readership Survey 2017 (IRS 2017) and how it will infl...

Sun TV to enter Marathi & Bengali regions by next financial year

The broadcaster is planning to launch two channels in Marathi and Bengali regions by next financial year.

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