SBI launches a heartwarming campaign 'Pappa Ki Pappi'

WATConsult is India's leading and most awarded digital and social media agency, part of the Dentsu Aegis Network. They have launched a digital campaig...

Mullen Lintas wins Bajaj Discover account

The account will be managed by the agency's Mumbai office who will be responsible for strategizing, planning and execution of the campaigns

Ali Hussein appointed COO of Eros Digital

He will be spearheading Eros’ digital initiatives including Eros Now

Radio City launches second phase of ‘Rag Rag Mein Daude City 2.0’ campaign

A host of new on-air activities have been lined up to kick off the second phase, on air, aligned with the idea of knowing your city the best through f...

Clea PR bags mandate for Loyakk Inc Blockchain ICO

Clea PR will define the communication strategy for the ICO, boost direct marketing efforts by networking with HNIs, direct the digital marketing effor...

Dentsu Webchuntey introduces ‘The Good News Card’

The business card designed for a leading gynaecologist doubles up as a pregnancy test strip

Free Dish’s new business model likely to roll out post-budget 2018

Last year in October, the Information and Broadcasting ministry decided to review the channel slot auction of Doordarshan’s DD FreeDish. The ministry...

IPL 2018: Will KKR continue to seek higher value?

Industry experts are confident that Kolkata Knight Riders which is one of the most profitable IPL franchises will continue to bring in sponsorship rev...

Win big at the 1st Indian Sports Marketing Summit and Awards 2018; entry is free

The annual event starting in February 23 celebrates brands, agencies, marketers and organisations increasing role in India’s sporting landscape. Entry...

Seeking “Validation” on social media and how it is killing productivity at work: Mandar Natekar, Viacom18

On Linkedin, Natekar says validation on social media gives one a rush of dopamine which many mistake for as a substitute for professional praise, lead...

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