IPL 2018: What makes Mumbai Indians a successful brand?

The mega-auction of the Indian Premier League's 11th edition is scheduled to be hosted in Bengaluru on January 27 and 28. Building up on the same, thi...

Struggling with Car-a-normal Activity with your four-wheeler? Truebil Can Help

Truebil's latest digital campaign highlights the importance of getting a pre-owned car inspected by experts

Data is only as good as the hand wielding it: Dominic Braganza of Dentsu Webchutney

According to Braganza, data goes a long way in helping creatives conceive digital campaigns that work harder towards the middle and bottom the marketi...

We'd like to focus on partnerships and associations: Josy Paul, BBDO India

Paul lets us in on walking tall through 2017, transformation of the agency space, how BBDO India plans to continue staying on the top of the game and...

VML India makes two top level appointments

VML has brought in two heavy hitters to bolster the agency’s client engagement team

More than 70% of our transactions come through mobile: Deep Kalra, Founder and Group CEO, MakeMyTrip

Deep Kalra, Founder and Group CEO, MakeMyTrip spoke at the recent Internet and Mobile Association of India (IAMAI) around how technology has transform...

We intend to spend US $50mn on originals: Rishika Lulla, CEO, Eros Digital

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Di...

India to add USD 2.5 Trillion to economy in next 7-8 years: Vijay Shekhar Sharma, PayTm

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world

OLX India Appoints Momtaz Moussa as GM

Momtaz Moussa will be responsible to strengthen OLX India’s leadership position in online classifieds

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