If publishers behave themselves IRS will come out regularly: Sam Balsara

As the latest IRS 2017 reveals its findings after a gap, we speak to Sam to find out how is this better than the past surveys and how it can still get...

Prem Narayan named CSO of Ogilvy India

Balagopalan Ganapathy named Head of Planning, Ogilvy Mumbai

Vyoma Media expands leadership with Rohan Srinivasan as Chief Marketing & Communications Officer

Srinivasan will be responsible for heading Marketing, Branding, Internal and External Communications and go to market strategies for all Vyoma Media's...

A look at the major enhancements to the IRS 2017 Methodology

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.

Brands gear up for Tata Mumbai Marathon

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 regis...

IRS 2017: Online news publishers upbeat as daily readership soars to 40 mn

The spurt in growth of online news consumption is being seen as a direct interplay between the rise of smartphone penetration and the lowering of data...

Flashed yesterday: Total readership of Newspapers has grown by 40%: IRS 2017

Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the w...

Flashed yesterday: Dainik Jagran most read newspaper in India, ToI top English newspaper: IRS 2017

The second and third most read publications in all languages are Hindustan and Amar Ujala with over 5.2 crore and 4.6 crore readers respectively

DB Corp Ad Revenues dip at Rs. 426 cr in Q3'18 as against Rs. 453 cr same period last fiscal

Digital business revenue stands at Rs. 15.4 cr against Rs. 16.2 cr reported during corresponding quarter last fiscal

IRS 2017: Print players elated with Hindi readership recording 45% growth

The survey covered a full year sample size of 3.2 lakh households, a sample size increase by an unprecedented 34 per cent over the previous edition of...

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