BARC Week 1, 2018: Videocon D2H leads Top 10 Brands

In the Top 10 Advertisers list, FMCG brand Hindustan Lever and Reckitt Benckiser India took the top two spots

IPL 2018: Star targets at increasing 20% viewership but advertisers must pay more

The organisation is aiming at an increased viewership of at least 15-20% in the upcoming season. However, the pricing is expected to go up by 35-40%

Ad spend in India to grow by 12.5% in 2018, up from 9.6% in 2017: DAN forecast

Asia Pacific spend to hit US$8.1 billion increase as growth accelerates to 4.2%

Flipkart unveils new campaign styled by Lowe Lintas

Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion

Ashish Sahni joins Peugeot as Director- Digital Marketing

exchange4media had recently reported that Sahni had decided moved on from Tata Motors, India

Skoda India appoints Gurpratap Boparai as Managing Director

Boparai , the former CEO of Fiat India, is set to take charge of the new role in April 2017

Tute Consult Bags Nationwide PR Mandate for Setu, an OmniActive company

While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I a...

VIVO IPL 2018: BCCI announces third party rights for brands

The three types of rights will be: IPL Official Partner Rights, IPL Strategic Time Out Partner Rights, IPL Umpire Partner Rights

We've transformed from a tech company to more of a marketing one: Vivekanand Venugopal, Hitachi

The 107-year-old organisation considers its experience in IT and OT as its major differentiators

Commerce Marketing: Understanding Mobile Marketing and Omni-Channel Shopping in India

A summary report from the Criteo Exec Connect roundtable, Bengaluru, India, October 26, 2017, organised in association with the Internet And Mobile As...

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