Flipkart Fashion's latest ad campaign shows consumers how to be on-trend always

Flipkart is engaging consumers across multiple touch-points for 10 weeks with their latest, funky ad campaign

Does the new industry have what it takes to build a memorable mascot?

From the Asian Paint’s Gattu to the Amul Girl, the Indian advertising arena has witnessed mascots that have been a roaring rage. We ask industry exper...

How Old Monk became an iconic brand with ‘zero’ ad spends

Old Monk was the undisputed single brand leader till 2002, not just among rum labels, but the entire branded spirits market in India. It was also for...

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several busine...

IDFC launches new campaign #BankingNibhao with a new TVC

The new campaign is an extension of the brand’s point-of-view of being a no-nonsense bank and also takes forward the campaign thought of #BankingNibha...

Berger Paints launches new TVC in Kerala

Berger Paints India Limited, the second largest paint company in India today announced the launch of their new ad campaign around WeatherCoat Longlife...

We have spent Rs 7 crore on marketing for Wajood app: Amit Bhagwan Wadhwani, Sai Estate Consultants

Amit Bhagwan Wadhwani, Director, Sai Estate Consultants Chembur chose the first national convention of CREBAI called NATCON Mumbai to launch an app ca...

We’ve witnessed a 30% growth in our digital marketing business: Amit Tandon, CEO, Genuus.

It will be exciting to see what happens to wearable technology in 2018 and how brands embrace new devices.

IRS 2017 to release in the 3rd week of January 2018

The Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC), and the Audit Bureau of Circulations (ABC),...

InMobi Acquires Los Angeles Based AerServ for US $90 Million

To deliver next-generation mediation capabilities and offer high impact mobile video, at scale, while providing the greatest level of transparency & c...

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