Is Google Map taking the right route with its recent campaign?

Industry experts opine that while Google Map’s recent ad campaign establishes a strong bond between the brand and audience, the creative route is noth...

Guest Column: All human beings are born entrepreneurs; 13 things that helped us

S Yesudas, MD and Co-founder of #triggerbridge #UnAgency, shares trade secrets of being a successful entrepreneur

Silly Monks Entertainment IPO Issue Opens on January 5, 2018

The IPO is fixed price offer and is offered at the price of Rs. 120 per share

I&B Ministry introduces single-point online service for broadcasters

Ministry of Information and Broadcasting issued a notification informing broadcasters about provision of online submission of applications for change...

TV buying should shift from CPRP to CPT: Danish Khan, SET

In conversation with exchange4media, Khan says that it's important as an industry to come up with a model where we can monetise TV and digital well

RAM ratings week 50: Big FM and Fever rule Mumbai and Delhi respectively

Meanwhile, Radio City and Radio Mirchi lead in Bangalore and Kolkata respectively

PR has moved beyond mere media relations: Kunal Kishore

In an interview with exchange4media, Kunal Kishore, Founder, Value 360 Communications spoke about the coming of age of Indian PR agencies, the strateg...

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