Traditional marketing is set to see a tectonic shift in 2018: Shrenik Gandhi, White Rivers Media.

In an interaction with exchange4media, Shrenik Gandhi, CEO and Co-founder of White Rivers Media spoke to us about how digital marketing can create bra...

Godrej rewrites brand positioning with Script, its new furniture store

Opens first physical store of Script in Bengaluru; plans big for the coming year

Have allocated resources from other regions towards Indian market: Vikas Agarwal, OnePlus India

Vikas Agarwal on the handset maker’s marketing strategy for 2018 with more focus on offline activities and tier-I and tier-II cities, expanding its of...

Guest Column: Digital will see greater growth, while TV and print will continue to dominate: Joy Chakraborthy, TV18

Joy Chakraborthy, – Forbes India & President – Revenue, TV18, forecasts media trends that will shape 2018

We build complex user journeys driven by chat-bots: Dr. Sindhu Joseph, CEO & Co-founder, CogniCor

Joseph chatted with exchange4media on the platform’s journey, key differentiator and revealed their plans for 2018

Facebook, Twitter intensify the fight against fake news and violent content

Facebook and Twitter introduce new plans and policies to fight against fake news and violence and hateful content

English GECs roll-out Christmas holiday specials

Channels are making the most of the season where audiences are most likely to stay put in their homes. Some channels promoted their brand in unique gr...

ABP News creates a new benchmark on the digital front

In today’s digital world where businesses need to be agile and adaptive to an ever-changing media landscape, ABP News has been a constant innovator

It's digital all the way: AI, OTT, Robotics....

Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digita...

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