The Big Debate on Condom Ads: Self-regulation vs Blanket Ban

The I&B Ministry has said that condom ads can now only be aired between 10pm and 6am, leading to a raging debate

Group M to shift key digitally driven clients to Essence in 2018: CEO- APAC, Essence

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan...

We want McDowell's No 1 Yaari to be intrinsically embedded in culture: Amrit Thomas, Diageo India

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’...

If brands can’t differentiate, they can’t emerge: Baba Ramdev

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand t...

Twitter launches ‘threads,’ a new feature for posting tweetstorms

Twitter decided to make things simpler to not only thread Tweets together but also find them

BARC Week 48: Star Sports 1 Hindi reinstates its leadership in sports

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions

Vishnu Shankar to head &TV

Shankar has replaced Rajesh Iyer who was heading &TV since the launch of the channel

RAM Ratings Week 47: Fever FM leads Mumbai and Delhi

Meanwhile, Radio City and Radio Mirchi continued dominating Bangalore and Kolkata respectively

Paresh Chaudhary steps down as CEO, Madison PR

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

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