Changing mindsets is changing brands: Mathew Chandy, Duroflex

Chandy spoke about how Duroflex, the third largest mattress brand in India, is trying to make the category more purposeful at the first ever exchange4...

It’s a win-win situation for Amazon through Launchpad: Kaveesh Chawla, Amazon India

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Guest Column: Celebrity endorsements increase visibility, but might hurt a company

Giving celebrities a fortune to endorse your brand or product does not guarantee sustainable sales and leads

Google shares insights and ad solutions for winning India’s digital consumers

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered...

Media fragmentation & proliferation of devices makes consumer behaviour complex: Torrence Boone, Google

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new dev...

Skills that M&E professionals can be proud of are automation proof: Sudhanshu Vats, Viacom18

Vats said that the term 'Digital Takeover’ can mean different things to different people

With Disney-Fox $60 bn merger closing in, 21CF promotes Uday Shankar as President, Asia operations

With Disney and 21st Century Fox reported to close a $60 billion merger deal next week, Shankar will now lead Fox’s video businesses across all of Asi...

Nikhil Madhok rejoins Star India as Head, Special Projects

This comes immediately after his short stint in Singapore as SVP and Head of Products, Asia Pacific at Discovery Networks

Gracenote Delivers Automated Channel TV Street Maps 2.0 To Broadcasters

Provides Indian broadcasters a near real-time view of channel distribution to better monetize channel line-ups, ensure operator compliance and combat...

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