HDFC Life Onboards Adby Ventures as their Anti-Fraud Partner

Adby Ventures announced recently that HDFC Life has implemented its solutions to detect and prevent fraud and protect interests of the business and th...

Tonic Worldwide creates #SlamDoorsNoMore for Asian Paints

The digital campaign aims to make doors fun through the bittersweet banter of a new age couple

Dominic Braganza joins Dentsu Webchutney as Creative Director

He will be based out of Delhi and will report to Anil Kumar, EVP and Branch Head

DHL comes up with brand campaign for football lovers during ISL

360 degree interactive brand campaign to engage over 500 million people

Guest Column: E-mail marketing is the best form of targeted marketing,Vaibhav Srivastava, EIG.

A smart business campaign with targeted email marketing leads to better reach, which can lead to an increased customer interactions and ultimately inc...

exchange4media Conclave South is one day away; here are the panelists!

Panelists will discuss the topics 'Speaking the Purpose Language' and 'The Experience Economy : The Battle Ground Changes'.

'Hooq's Hollywood focus has increased subscriptions ten fold'

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, HockeyCurve

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

Digital has already become Mainstream: Manish Maheshwari, CEO, Network18 Digital

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope...

Lokmat's ability to take stand for people has kept it relevant for 100 years: Vijay Darda, Group Chairman

A new print edition in Delhi and news websites in various regional languages like Bengali, Punjabi and south languages will mark the beginning of Lokm...

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