E-commerce is tactical & highly sales driven: Vinod Nair, MD, Network Advertising

Nair shared some insights about their latest campaign for Vijay sales which highlights the weakness of online players.

MEC and Maxus merger into Wavemaker has resonated well with the clients: Kartik Sharma

With 700 plus employees and a data base of 375000 people’s responses across 35 different countries, the agency is all set to create waves across India...

GAIL (India) releases ‘Kadvi Hawa Badlo’ to sensitise people on the effects of climate change

The film is set in the backdrop of a sunken Mumbai city in the foreseeable near future, and stars Sanjay Mishra and Ranvir Shorey

DPA Invites Couples to Celebrate Love with #RealIsRare campaign

DPA will build trade relationships and consumer connect to strengthen the diamond sector in India. It is a conglomerate formed by the 7 largest miners...

Barbeque Nation launches ad campaign ‘Kyu nahi, Barbeque”

The idea behind the campaign is to tell people that celebrations need not have a reason. An occasion is not the only reason to celebrate

Fukrey makers poke pun at ad platforms in a fun campaign

One of the main components of the digital marketing campaign is a series of six videos featuring the lead actors of the movie goofing around in a comp...

Guest Column: Why brands need a larger purpose?

They all have a purpose clearly articulated by the founders that drives the brands, its employees and which impacts the consumers too as they continue...

TUNE Teams Up with Google To Help Stop App Install Fraud

New app install data from Google Play integrated into TUNE’s Fraud Prevention Solution enables marketers to defend against mobile app click injection...

Amazon Prime Video India acquires exclusive rights for Rajinikanth-Akshay Kumar’s 2.0

Spectacular audio launch of Superstar Rajinikanth and Akshay Kumar-starrer 2.0 was held at Burj Park in Dubai

Growth has been muted since demonetization: Abraham Thomas, Radio City

Abraham Thomas, CEO, Radio City on bringing India’s first video FM, localisation strategy, delay in the measurement and when does he expect categories...

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