Mullen Lintas bags the creative mandate of Fossil

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

Thums Up at 40: Five ad campaigns that re-defined the brand

In order to thwart the dominance of Pepsi, Coca Cola invested aggressively to promote Thums Up as a masculine brand after its acquisition in 1993

WYP Brand Solutions appoints Leena Pirgal as Operations Head

In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy...

Online and offline commerce should be seamless to derive profit: Markus Noder, Serviceplan International

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Kishore Biyani's roadmap to make Future Group a Trillion Dollar Biz by 2047

Retail 3.0 is the Group’s 30-year plan to become Asia’s largest integrated consumer retailer by 2047

Madison Media appointed AoR of Viacom18

Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play medi...

Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.

Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent

Opel/Vauxhall select MediaCom as New Media Agency

Opel/Vauxhall will change its media agency at the beginning of 2018

Guest Column: What is the forecast for video advertising in 2017-18?

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction...

At 20, iProspect aims to drive overall business performance for clients

Vivek Bhargava launched a digital consultancy called Communicate 2 in 1997 to help Indian marketers with digital advertising

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