Indian Advertising Fraternity Welcomes Cannes Lions Overhaul

The revamp introduces multiple changes that will simplify and streamline the process, reduce costs for agencies, and focus squarely on creativity

ESAR Media & Advertising launches new entity, BuckVas

BuckVas established as a Value-Added-Services entertainment content partner for the telecom sector

Paras Dairy gets DDB Mudra Group on board as creative partners

The account will be led by DDB Mudra North and will be led by its President & Managing Partner- Vandana Das

Brands Connect With Commuters on Jcdecaux Street Furniture

Brands from various categories are promoting their festive offers and greetings to the commuters on JCDecaux Street Furniture in Delhi

FCB Ulka wins creative mandate for Hamdard Laboratories

Hamdard Laboratories assigns the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch

Guest Column: How can the used car industry can use AI in their marketing to scale up: Shubh Bansal, Truebil

By analysing multiple data points about a single user in terms of location, demographics, device, interaction with the website and more, AI technology...

LinkedIn's Penry Price Discusses Marketing in the Post-Trust World

Penry Price, Vice-President, Marketing Solutions, LinkedIn, offers tips and talks about differentiators between key social media platforms

IPL will be as powerful as FIFA in the next five years: Rajeev Shukla

Rajeev Shukla, Chairman, Indian Premier League (IPL), opens up about how IPL sustains itself and keeps marketers and audiences wanting for more

FitToFight 2.0 explores the need for women to become mentally tough: Silvia Tallon, Reebok India

The success of the first edition of FitToFight campaign made Reebok India believe that they could expand and reach out to an even larger consumer base...

We have always remained a start-up at heart: Prema Sagar, Genesis BM

From handling media relations to a complex role of managing brand identity in a world that is hyper-connected, Prema Sagar opens up about her two-deca...

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