BARC Week 43: Videocon D2H and Hindustan Lever continue their lead over Top 10 Brands & Advertisers respectively

Videocon D2H and Hindustan Lever maintained its lead over BARC’s Top 10 Brands and Advertisers respectively for Week 43 (October 21-27)

Palmolive shaving cream and Boost ads were really important for me: Kapil Dev

The legendary Kapil Dev on how sports has evolved over the years and its role in marketing today

Lindsay Pattison made chief transformation officer of WPP; Sorrell terms this "horizontality"

Her responsibility is to get WPP agencies to work more closely together for its top 50 clients

Always keep your consumers wanting for more: Sohrab Sitaram, CEO, Keventers

The marketing is based on the vision of making Keventers an aspirational and uber trendy brand in the eyes of the consumer: Sitaram

BankBazaar targets tier-2, tier-3 cities with TVC after a 30 month hiatus from television

The financial marketplace will advertise on TV with its 10s ad during the India-NZ T20 series

Guest Column: How to acquire customers with zero marketing budget?

Given the easy access to your audience and availability of various tools and techniques, it is easier than ever to engage with your target segment and...

Amazon & Flipkart are making it impossible for other businesses to grow: Lord Waheed Alli, Koovs

Lord Waheed Alli, Ex-Chairman of Asos.com, a British online fashion retail giant, is building Koovs as one of India’s leading affordable western fashi...

Twitter launches Video Website Card in India with Amazon, Goibibo, LG and Motorola

Video Website Card enables brands to combine the power of video with the ability to drive users back to a site to learn more or take action in the mom...

Rajasthan Patrika to ban Vasundhara Raje until “black law” is revoked

Rajasthan Patrika announced in a front-page editorial that it will not give coverage to Rajasthan Chief Minister Vasundhara Raje and her officials unt...

Rajeev Dubey appointed as Managing Editor, Business, India Today Group

Rajeev Dubey, currently the Managing Editor, Business Today, has been appointed as Managing Editor, Business, (TV & Digital)

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