Have allocated Rs 225 cr towards marketing and advertising during current financial year: Sandeep Aggarwal, CEO & Founder, Droom

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

Amitabh Bachchan becomes the face of Mankind Pharma

Mankind Pharma's new TVC will position the company as an affordable medication brand

Perspective Strategies now part of the Public Relations Global Network

Local boutique public relations agency the first and only Malaysian company inducted into global network

We don’t react to our competitors, they react to us: Avinash Kumar, Marketing Head, Patanjali

Avinash Kumar, Marketing Head, Patanjali Ayurved, on setting the rules and how they used mobile to reach out to customers effectively

Guest Column: Data from digitized employee benefits can make powerful predictions

The amount of data that can be generated from employees is immense and this data can be used for the benefit of the organisation as well as the employ...

In Q2 FY18, DB Corp ad revenues grew 6% YoY at Rs 396.6 cr as against Rs 374 cr in Q2 FY17

Consolidated total revenues grew by 6% YOY at Rs. 574.1 cr, as against Rs. 543.2 cr during Q2 FY17

Media experts at e4m Conclave believe print innovation has to be new, engaging and sustainable

Media experts from the industry discussed challenges in the print medium in terms of innovation and how it’s important to move the audience with the a...

Vivek Khanna appointed Group CEO at the India Today Group

Khanna comes with 26 years of experience in strategy, sales and marketing

Hindustan Times promotes Rajesh Mahapatra as Editor-at-large

Hindustan Times promoted its chief content officer Rajesh Mahapatra, on October 31, and assigned him a new role of Editor-at-large

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