Anushka Sharma, when paired with Virat Kohli, grabs the interest of a wide audience: Shilpi Modi, Director, Manyavar

Shilpi Modi, Director, Manyavar gets candid on the recent ad campaign that took the internet by storm, convincing Virat and Anushka to do the ad and m...

Edelweiss appoints Irrfan Khan as the ambassador in its Business Loans Campaign

Edelweiss Group, India’s diversified financial services conglomerate has signed global actor, Irrfan Khan,as the voice of the customer for its latest...

FMCG Major Marico Increased Ad Spends in Q2FY18

Advertising and Sales Promotion spends to sales ratio during the quarter was 10.4%.

How marketing can get smarter with machine learning

At a time when machine learning and artificial intelligence is revolutionising digital marketing, Sapna Chadha, Head Marketing, Google India and South...

DDB Mudra Group partners with Hotify

With Hotify’s AI expertise, the DDB Mudra Group aims to enhance marketing efficacy for the businesses they manage while simultaneously increasing reso...

Acquitted after 9 years, Rajesh and Nupur Talwar break their silence on Hotstar

After almost 10 years of weathering arguably one of the most speculated criminal cases in modern India, and incarceration of 4 years before the Allaha...

Times of India App launches Virtual Assistant Service Powered by Haptik

The virtual assistant enables users to set reminders, recharge their mobile, book flights, do web check-ins, make to-do lists, and much more through t...

Britannia Little Hearts reinvents itself through digital-only approach

Britannia decided to reinvent one of its most loved brands Little Hearts to become more relevant to today’s generation of consumers

Kellogg India launches Chocos Fills with multi-media campaign by JWT

Influencers such as Kenny Sebastian, Biswa, Rohan Joshi, Tanmay Bhatt, Sahil Shah posted native content around the curious case of missing chocolaty t...

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