Max Fashion's #EndlessWays TVC Gives Contemporary Urban Lifestyle A Fresh Take

The film has been conceptualised by JWT and brilliantly leverages the insight that there are endless ways to win your partner back after a tiff

Happy mcgarrybowen bags creative mandate for Wildcraft

The agency has been brought on board to manage the mainline mandate for the brand. Shortly after winning the account, Happy mcgarrybowen has already r...

MRSS India makes three senior appointments

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as...

Ola marches on with the message, #FarakPadtaHai

This Diwali, the #FarakPadtaHai campaign continued with a video to remind citizens to share rides and go green while commuting

Httpool partners with Twitter to expand ads in Malaysia

Brands and advertising agencies across the country can now work closely with Httpool Malaysia team to leverage Twitter Ad solutions to amplify their m...

Digital media is like a hurricane, it will be disastrous in the end: Paresh Nath, Publisher, Delhi Press

Paresh Nath, Publisher of Delhi Press, talks to exchange4media about the challenges that print media faces ue to the growth of digital media and his m...

Narayan Krishnamurthy quits as Editor of Outlook Money

Krishnamurthy resigns from the post of editor at Outlook Money, a personal finance magazine

Guest Column: Broadcasters developing their own sports events might be the future for Indian market: Joseph Eapen, Director-India, SMG Insight

The new season of PKL is even giving the national cricket team a run for its money. By some audience analysis, it earned three times as many viewers a...

You would be nothing without NDTV, Shruti Singh tells disgruntled ex-employees

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

ZEEL's ad and subscription revenue for Q2FY18 up by 10.1% and 7.2% respectively

ZEEL saw an increase of its domestic advertising and subscription revenue to Rs 934.6 crore and Rs 404.3 crore year-on-year respectively in the second...

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