Diwali ad campaigns that are all things sparkly

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emot...

ASCI upholds complaints against 116 out of 165 advertisements

Of the 116 upheld ads, the majority belonged to healthcare and education

Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign

The campaign revolves around the message ‘sharing the happiness of festivities during Diwali’

Havas Media bags integrated media mandate of Sterling Holiday Resorts

Sterling Holiday Resorts is one of India's leading leisure hospitality companies

Guest Column: Credibility in the age of digital media: B. Unnikrishnan Nair, Mathrubhumi News

Media etiquette is bound to develop over time as sophisticated taste evolves. As part of the greater good, responsible media houses should continue th...

India mobile ad spend to grow by 85% in 2017, estimates e-marketer

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

Indian consumers trust social media with personal data: Kantar TNS study

The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone

Food will be our growth category both in terms of consumer and advertisers: Uday Sodhi, SPN

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a m...

Global Chain Wok To Walk Appoints FoxyMoron

Wok To Walk has assigned the digital, creative and media mandate for its PAN India launch to FoxyMoron’s North division in Gurgaon

Snapdeal CFO Anup Vikal resigns

His resignation comes three months after Snapdeal’s acquisition by Flipkart fell through

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