Guest Column: The festive season brands have been waiting for is here

With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on t...

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

Will have to constantly innovate and deliver better than the best: Debojo Maharshi, CMO, Spicejet

In an Interview with exchange4media, Debojo Maharshi says the main challenge was to re-build customer trust when the airline faced challenges three ye...

Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Case Study: How did @Nissan_India and @DatsunIndia tick the right boxes with ICC Champions Trophy Video Highlights?

With 93 per cent active Twitter users in India interested in cricket, highest among all countries in the world according to Twitter internal data, Nis...

Brands embracing mobile and in-app advertising in a big way

Brands are increasingly adopting mobile and in-app advertising as it helps them get access to better data and targeting, with more transparency

iProspect India bolsters leadership team with role elevations

Ankita Pande is now Head of Strategy at a pan India level, Venkat Gavaskar Dontha is Branch Head – West, Shipra Tandon to head new content marketing d...

The New Indian Express may launch another newspaper in Delhi by Jan 2018

The New Indian Express, an English-language daily newspaper published by Express Publications (Madurai) Limited is expected to launch a newspaper in N...

Satisfied to bring an idea as eclectic, diverse and intense as TED Talks on TV in Hindi: Uday Shankar, Star India

Uday Shankar, Chairman and CEO, Star India, talked about how it took some convincing to bring TED Talks to India and the massive effort this Shah Ruk...

BARC Week 39: India Aus T20 series lead the Top 5 Programs list

Zee Anmol continued to lead collectively in the Hindi GEC category with 661 million impressions

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