Quikr's latest campaign further simplifies buying pre-owned products

According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand

Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...

Being an agency with just a single form of communication is not enough for brands: Sandeep Sreekumar, MD, Media Moments

Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter

People listen to a brand that is relevant to them: Fred Cook, Chairman, GOLIN

Cook spoke to exchange4media about brand relevance and changing media landscape

Indian market is important, we need to continue growing with it: Marc Cavaliere, CMO, Fiji Airways

The CMO of Fiji Airways shared insights on his marketing experiences in India as it recently signed a code-sharing agreement with Jet Airways Byline...

Priti Murthy is now OMD India CEO

Priti Murthy is currently with the GroupM media agency Maxus, as Chief Strategy Officer.

Sandeep Amar appointed CEO, Digital at iTV Network

Amar will focus on building the digital assets for iTV Network and launch multiple new projects

ITW Playworx appoints Neeraj Bahl CEO, ITW Blitz talent division

Bahl will be based out of Mumbai and will report to the Executive Board of ITW Playworx w.e.f. 21st September 2017

Spatial Access appoints Vineet Sodhani as CEO

Sodhani has a wide range of experience spanning two decades in media strategy, sales and marketing in India and the US

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