Dentsu India appoints Rahul Sengupta as Chief Creative Officer

Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI...

This is how brands are welcoming Durga Puja this year

As Goddess Durga arrives with her children to the City of Joy, Tanishq, Spykar, CenturyPly and Jawed Habib are all welcoming them and consumers with i...

BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seven...

SPACES launches new TVC penned by Piyush Pandey

SPACES has launched a 360-degree high decibel marketing campaign with an objective to drive brand awareness and strong category association with bed a...

I fear we may end at around 5% growth: Anita Nayyar

The CEO of Havas Media group, India and South Asia, believes that a crunched festive season, GST and demonetisation have resulted in a triple whammy f...

New e-commerce players should focus on niche products: Advit Sahadev, CMO, Infibeam

Sahadev predicts that television will slowly lose relevance with OTT and other such arms of digital coming into the big picture for advertisers

Events and activation industry to cross 10k crore mark by 2021: EY Report

The key drivers for this robust growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal ev...

Amazon Prime Video and OML to debut 6 brand new comedy series

Amazon announces a fresh line up of shows, in association with OML, created by India’s well-known comedians Sumukhi Suresh, BiswaKalyanRath, Zakir Kha...

Eros Now announces content deal with Dharma Productions

Acquires licensing rights to Badrinath Ki Dulhania and Ok Jaanu and hit catalogue titles starring Shah Rukh Khan

KBC arrives on smartphones with SonyLIV; grabs seven sponsors

The show will be available on SonyLIV on a linear feed on subscription + VOD mode to allow viewers to test their IQ anytime, anywhere

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