Eveready launches three new TVCs for their campaign 'Ise Brightest Kuch Nahi'

Eveready Industries India is all set to come up with three brand new TVCs featuring brand ambassador Akshay Kumar

Publicis India strengthens strategy team in Delhi

Publicis India today appointed Nisha Ganneri and Gursimran Singh as Associate Vice President, Strategy and Vice President - Strategy

How IPL became the 3rd most expensive sports property in the world…

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Airtel Wynk Music partners exclusively with InMobi for display ad monetization

Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience through this strategic alliance with InMobi

After IPL, what will SPN bank upon?

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

Did sky-high pricing of IPL bid stop some firms from pulling out of auction at the last minute?

Industry insiders believe that few initially interested players might have found IPL to be too expensive an investment

IPL is a powerful property and can create lots of value for fans: Uday Shankar, Star India

Shankar fielded questions by journalists at a press conference after the IPL bidding rights were awarded to Star India

Lalit Modi not pleased with the final figure for successful IPL franchise, Twitter stays upbeat with #IPLMediaRights

Twitterati immediately took to #IPLMediaRights and reacted on the hot topic even as Lalit Modi, Harsha Bhogle, and cricket analyst Freddie Wilde analy...

MIB directs BARC India to stop ratings of TV channels using landing page

The MIB, in a letter to BARC, has termed the use of landing channels as violation of the provisions of extant interconnection regulations of Telecom R...

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