Ecommerce majors Flipkart and Amazon India enter BARC’s Top 10 Brands @Week 34

While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

Amrita TV bets big on Mohanlal's new show Lal Salaam

Hosted exclusively by south megastar Mohan Lal, The show being his small screen debut has created a huge buzz in the regional GEC space

Gromax and Scarecrow Communications set to change lives of Indian farmers

The new range of tractors promise to change ‘life ka track’ of Indian farmers

Law & Kenneth Saatchi & Saatchi bags creative mandate for Bauli India

The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications

DSPORT acquires exclusive India Broadcast Rights of the ICC World XI Tour of Pakistan

The ICC World XI will play three day and night T20 matches with reigning Champions Trophy winners Pakistan at Lahore’s Gaddafi stadium on September 12...

Paprika Idea Labs launches new Restaurant Branding & Influencer Marketing Wing

The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the bran...

The role of performance KPIs in content marketing's $313 billion promise

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for conten...

Prega News partners with Spicejet to make air travel pleasant for pregnant women

As part of the collaboration, a Spicejet aircraft Boeing 737-800 Series has been wrapped with Prega News branding

With Reliance joining in, we get more money to create more shows while riding on their distribution strength: Manav Sethi, CMO, ALTBalaji

Manav Sethi, Chief Marketing Officer, ALTBalaji on the OTT platform’s marketing strategy, partnerships and how the recent investment by Reliance will...

Asianet News Network acquires Tamil news digital platform, Newsfast

With this acquisition, ANN set to become one of South India’s most dominant vernacular video news destinations on digital

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