Raksha Bandhan ads strike a balance between 'emotional' and 'progressive'

From emotional to progressive storytelling, brands spin heartwarming tales with unique Raksha Bandhan ads

We set aside 10-15% spend for content marketing: Aparna Mahesh, CMO, FreshMenu.com

One of the marketing initiatives by FreshMenu.com includes a recently launched magazine produced in partnership with DontBeContent

The Jio Phone effect: Will other brands sustain through the storm?

As Jio 4G phones hit the market, will other brands be able to sustain through the storm?

Smaaash Entertainment appoints Tushar Dhingra as CEO

Prior to this, Dhingra was working as CEO, Dial iTV & President Business Development - ITV Network

Guest Column: The metaphor that launched a $100 bn company: Jaykumar Hariharan, Executive Coach & Speaker

Leaders must convey meaning and have the ability to evoke emotions and connect dots—and metaphors do just that, believes Hariharan

Game of Thrones S7 episode 4 leaked, Star India initiates investigation

Star India issued a media statement on Friday evening assuring forensic investigation to swiftly determine the cause

Digital agency Gozoop makes work-life balance a reality

Gozoop makes it to the top ten of India’s Great Mid-Size Workplaces– 2017 list, the only advertising company to do so

IPG Mediabrands India launches DMP in partnership with Mediamath

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

BBC plans special features and programmes to mark 70 years of Indian independence

BBC World Service, BBC World News television and bbc.com/news have planned special features, live broadcasts and live events to mark the occasion

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