Goafest 2017 kick-starts by popping the bubbly; Media and Publisher ABBYs bring glory on Day 1

Goafest 2017 kick-started on Thursday with the ceremonial popping of champagne to herald with the announcement of the Media & Publisher ABBYs later in...

Rediffusion Y&R appoints Siddhant Lahiri as Head, Strategic Planning

Lahiri will be based out of their Mumbai office and report to Chief Strategy Officer Navonil Chatterjee

Edelman appoints Himanshu Saxena as Brand Lead in India

Saxena to lead Edelman India’s brand and consumer marketing business

Demonetization has paced up adoption of cashless payments; up by 1000%: Upasana Taku, Founder, MobiKwik

Taku shares thoughts on brands that have played a role in transforming India, at Goafest Day 1

Patanjali is a movement to build a new India: Acharya Balkrishna

Balkrishna decodes the formula to Patanjali's success, its vision, and what differentiates the brand from others in the market

Guest Column: Developing brilliant advertising requires CRAFT: conviction, resources, approach, foundation and teamwork: Paddy Rangappa

For a brand to make an impression, it first needs to up its mental availability in the consumer’s mind, says Rangappa

Star Plus, Sony Pal dominate urban and rural markets, respectively @BARC Week 13

According to BARC data for week 13 (March 25–31), Star Plus and Sony continued to maintain their hold over urban and rural markets, respectively

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