Lodestar UM bags media duties of Duroflex

The account will be serviced out of the agency’s Bengaluru office

Carat strengthens Mondelez team with two key appointments

Mayank Bhatnagar joins as senior vice president and will lead Mondelez business in India; Vinita Pachisia will be vice president, buying for Mondelez

PM Balakrishna joins The Hindu Group as Business Head - National Accounts

The appointment is in line with The Hindu Group’s Vision 2020 to establish the organization as a leading media MARCOM solutions network

Scatter Solutions will soon tell brands what they should talk about: Rajan Srinivasan

Exchange4media caught up with CEO and Founder Rajan Srinivasan for the complete low down on Scatter’s journey from 2014 and what is in store for 2017

Creative and metrics key for InMobi as it ramps up focus on video ads

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its re...

Volume of festive ads around Holi dropped 11% from 2016 to 2017: TAM Media

Cars/Jeeps was the topmost advertising category around Holi in 2017; 'FMCG Products Range' went up from rank 134 in 2016 to rank 5 in 2017, according...

Sony Pictures Networks India launches new kids’ channel, Sony YAY!; appoints Leena Lele Dutta as business head

She will be responsible for developing content and driving the channel’s reach and connect with its relevant target audience

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