Flashed yesterday: GroupM to acquire controlling interest in MediaCom India

While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure

Snapdeal commands 36.75% share; BigBasket most aggressive player with 79.7% share of TV ad pie: Silverpush report

Following demonetisation TV spots of the e-wallet sector rose while that of the fashion e-commerce sector fell significantly

On National Tourism Day, a sneak peek at the most memorable India tourism ads

In 2015, foreign exchange earnings from tourism amounted to Rs. 1,35,193 crore, with an annual growth rate of 9.6 per cent

Australia’s Filtered Media is now part of PROI Worldwide

With the Sydney-based agency joining in, PROI strengthens its Australia presence across four agencies.

Integral PR is now Integral

The change in name and positioning marks the integrated communications advisory firm’s 20th year.

Starcom wins global Merck Consumer Healthcare business

Starcom will take full media responsibilities on behalf of Merck’s Consumer Healthcare brands across global markets

Publicis Media India adds Rs 1000 crore plus business in the last nine months

Will now handle a number of new accounts which include Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board and Fox Media

Belmond appoints David Grossniklaus as Senior Director for Development in Middle East, Africa and India

Grossniklaus will focus on growing Belmond’s footprint across the region with new hotel developments and conversion opportunities

Zirca set to launch its own CDN Optimization Platform

The first-of-its-kind platform will help publishers and advertisers create long-term relationships with their target audiences, says Zirca CEO Neena D...

Mogae Media to offer StarStar services to Google for RailWire Wi-Fi

This Google program is already live at 100 railway stations, and is expected to be rolled out to 400 more in 2017, says Sandeep Goyal, Chairman, Mogae...

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