Guest Column: Technology has become the means to provide a differentiated experience: Ritu Madbhavi, FCB Ulka

Ritu Madbhavi, CIO, FCB Ulka says that not only 2017, but the years to come will belong to agencies that don’t just have the best ideas, but also the...

Hakuhodo's Woon Hoh joins ADFEST 2017 as Jury President, Direct Lotus and Promo Lotus

His regional experience makes him the perfect candidate for ‘20 Years of Diversity’ theme

Madison BMB creates TVC for Vistaprint

The TVC shows how convenient it is for small and medium-sized businesses to print their visiting cards, apparel, stationery and merchandise

Relaxo announces new, future-ready brand identity

The brand introduces a new logo that reflects its aspirations to look young, contemporary, and stylish

#DhoniStepsDown sets Twitter abuzz

Over 3,60,000 tweets came in from fans across the globe

Guest Column: 2016 was a game changer year for the film exhibition business: Rahul Puri, Mukta Arts

Rahul Puri, MD, Mukta Arts, on demonetisation, curb on piracy, and big international digital entities Netflix and Amazon Prime Video making the film m...

Exide launches its App campaign conceptualised by Rediffusion Y&R

Challenge was to position brand correctly, give it a new interpretation while playing on its core strengths

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