Women consume 25% more data than men on 4G: Mogae Media

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesti...

8 start-ups that are cashing in on demonetisation

Cash No Cash (Quikr), CMS ATM Finder, Scootsy, Jugnoo, Book My Chotu, Lucep &Tailmill come forward to mitigate the hassles of consumers

Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people...

Tonic Media awarded with digital mandate of Housing.com

The mandate will include social media strategy, content marketing and creative strategy across platforms. With this win, Tonic has strengthened its po...

Experian launches marketing suite in India

The Experian marketing suite enables brands to create and deliver authentic customer experiences across all interaction points

HT Media revamps website of flagship digital product

The new design is aimed at making content more discoverable with a key focus on mobile audiences

Call to bring undisclosed social media endorsements under scanner

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML

As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication a...

Colors retains top spot in urban markets; Sony Pal leads rural markets in week 47

According to BARC data for week 47(19-25 November, 2016), Colors continued to lead the chart in urban markets while Sony Pal pushes off Zee Anmol to t...

Surf Excel Easy Wash ousts Airtel from top spot in BARC's list of advertisers for week 47

After claiming the top spot for past four weeks, Airtel Cellular Phone Service was displaced by Surf Excel Easy Wash at the BARC’s chart of ‘Top 10 Br...

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