With steep slack in demand, real estate players cut down on ad spends

After demonetisation, there has been a wait and watch approach by builders and the buyers along with a drastic cut down in advertising

Satyaki Ghosh appointed CEO of Grasim's domestic textiles division

Ghosh will be taking over his new responsibilities from tomorrow. He was until recently serving as Global Sales Director for emerging markets at L’Oré...

Post demonetisation, e-wallet cos go on hiring spree to meet surge in demand & competition

MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for...

Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

C1X announces leadership appointments across APMEA for its mobile business

Post hiring Rammohan Sundaram as MD & SVP of APMEA, the company has now announced the appointment of Narayan Murthy Ivaturi as VP and Head of Mobile B...

89% Indian employees believe in collaboration between sales & marketing: LinkedIn

A LinkedIn survey reveals highest level of sales and marketing collaboration in India compared to other countries surveyed

Social strategists deploy short-term tactics: Seriously Social Report 2016

Analysis of the entries to the 2016 Warc Prize for Social Strategy finds the key trends that emerged in social media campaigns this year

With its new look, SET strengthens programming line; may revise ad rates

For the first time in 21 years, Sony Entertainment Television (SET) went for a brand refresh with a new logo and content line up and is also looking t...

SPN's English Cluster takes the creative route to support World AIDS Day

This World AIDS Day, Sony Pictures Network’s English Cluster (Sony Le PLEX HD, Sony PIX and AXN) has made a small effort in supporting the cause of in...

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