Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

With 91% insertions, TV most preferred medium for FMCG ads: TAM AdEx Report

Number of ads for FMCG Sector increased by 25% in Jan-Jun’16 as compared to Jan-Jun’14 and 39% of total Ads on all mediums were from FMCG category, wh...

Maxus bags media mandate for Janalakshmi Financial Services

It has announced first association for Janalakshmi with BCCI as Official Sponsor of India Cricket

Eggfirst wins creative duties for Wok Express

After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as digital strategy and management

Indian sports sponsorship market at Rs 5,190 crore: KPMG CII Report

According to a new report titled The Business of Sports by KPMG in India, Indian sports viewership (TV) numbers grew 30 per cent over the two year per...

No 'Make in India' without makers in India - Rajiv Pratap Rudy

Rajiv Pratap Rudy, Minister of State for Skill Development & Entrepreneurship, intends to bring skilling to schools

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according...

Uber unveils first brand campaign in India - Move Forward

The campaign is inspired by stories we’ve heard from our riders and drivers and demonstrates the way in which Uber has empowered Indians across strata...

Vijeeth Shetty joins LIQVD ASIA as President- Business & Services

He will oversee expansion of agency's growth plans with respect to the Indian market

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