IBD bags media mandate for Morisons Baby Dreams

The announcement came post a multi-agency pitch which saw IBD emerge victorious due to their strategic and creative prowess

IBD wins creative mandate for Only Vimal

Only Vimal is regarded as one of the first major retail chain of stores to be set up across the country. IBD will be responsible for completely reposi...

Publicis Drugstore launches 'Meet The Makers' campaign

Publicis Drugstore is an innovation incubator, which incubates innovation ideas/projects on behalf of the Publicis Groupe clients around the world in...

Catholic Community enraged by Patanjali's commercial, seek ban

Baba Ramdev's Patanjali Ayurved through its latest commercial angered the Catholic community in Mumbai who have written a letter to the President seek...

VGC lends Aditya Birla Group a new avatar

The journey has been powered by the vision of the Chairman Kumar Mangalam Birla, whose deep commitment towards creating a brand of immense worth based...

Bonin Bough steps down as Chief Media & eComm Officer, Mondelez International

He joined Mondelez as VP of global media and consumer engagement and took on the Chief Media and eCommerce role in early 2015

Treebo hires ex-Yahoo exec Khilan Haria as Head of Product

Prior to joining Treebo, Haria was working as Head of Product at Teabox, a vertical ecommerce company focused on premium tea, where he was instrumenta...

Ola shuts down TaxiForSure, lays off 700 employees; trends on Twitter

A year and a half back, Ola had acquired TaxiForSure for $200 million to gain market leadership against rival Uber

Amazon India, Exide Life, Ferrero Rocher, Ultra Tech ring in Raksha Bandhan celebrations

While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this...

Our vision is to reach 20 million consumers by 2020: Mihir Kulkarni, Pepperfry

Mihir Kulkarni Head, Brand & Retention, Marketing, Pepperfry gets talking on the brand’s latest campaign, their festive plans, budget allocation, size...

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