mid-day launches 'WEunCOVER Mumbai' campaign

The campaign focuses on the brands inherent strengths, the breaking stories and specials that are unique to the paper

MY FM launches in Rajkot

MY FM has designed a high decibel campaign, ‘Ab har Kaan Khush’, a 360 degree promotional campaign using print, outdoors, social media, on-ground prom...

Mini Menon & Alok Nair launch new multimedia content venture - Indy Network

The platform is expected to create and deliver the first of its kind original innovative, multimedia content, targeting the discerning Indian viewer w...

TCL Corporation appoints Vizeum as media AOR

The agency won the account following a multi-agency pitch. It is estimated that the marketing spends will be around Rs.35 crores

Zee Media speaks the truth: Dr. Subhash Chandra

According to a recent media report, Zee News Editor Sudhir Chaudhary offered to resign from the organisation after being publicly rebuffed by Dr. Subh...

DDB MudraMax wins media duties of itel Mobile

DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order...

Facebook introduces updated ad blocking features

With this announcement, Facebook is making ad preferences easier to use, so you can stop seeing certain types of ads

Key mantra for OTT players: Catchup TV, sports, and original content

CatchupTV (recorded content, mostly programmes), sports and original content are favouring most of the players especially broadcasters

Patanjali ads yet under ASCI scanner, 10 complaints against ads

According to reports, Patanjali has alleged that some rival MNCs are involved behind the move

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