Tit for tat: Now, Patanjali Ayurved to drag ASCI to court

Patanjali Ayurved plans to take legal action against Advertising Standards Council of India citing a Bombay High Court order that last year declined t...

Deepika Padukone's Nike film cheers the sportsman spirit of female athletes

This is Wieden+Kennedy’s first-ever campaign for Nike in India, since winning the business in 2015 after a competitive pitch

Cheil India makes senior creative appointments

Cheil India has announced the appointment of Tarvinderjit Singh as Executive Creative Director and Siddharth Dyalchand, Group Creative Director under...

Digital agency Rep India launches quirky online recruitment campaign

Brands and agencies have found a new platform to hire fresh talent cashing on the rage of social media networking

I don't think I will ever have any problem winning business: Pratap Bose

Pratap Bose Founding Partner & Chairman on his unsavoury tag of the ‘Pied Piper’ getting Social Street beyond the shores of India, anchor clients and...

SPAG partners with Worldcom Public Relations Group

With SPAG’s expertise in offering bespoke services and strategies, and innovative practices, the partnership will bolster Worldcom’s footprint in Indi...

B-schools brave tough times as fund crunched startups defer & withdraw job offers

Stayzilla and Grofers have recently joined the list of start-ups that have deferred and withdrawn job offers given to fresh recruits

Zenith wins digital mandate of Telenor India

Publicis Media agency Zenith has won the digital mandate of Telenor India, one of the world’s largest mobile operators with over 203 million mobile su...

Is short format content the way forward for digital video?

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Pokemon Go: New craze might just be what your brand was looking for

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get...

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