Guest Column: Analytics, big data with responsible selling emerge key trends in PR: Valerie Pinto, Weber Shandwick

The use of big data and analytics, the need to engage with different departments within the company in a communication program like research and devel...

FSSAI signs MoU with ASCI to monitor misleading ads in the F&B sector

This partnership will put in place a mechanism to monitor misleading advertisements and will lead towards streamlining advertisements effectively thro...

Language and cultural nuances can't be an excuse for not presenting good work: Ashish Bhasin, DAN

Bhasin shares his thoughts on why agencies globally need to move away from charity work to doing work for brands, why Indian entries are not doing jus...

Between digital and offline, we spend 15-30% more on digital: Vineet Sehgal, Quikr

With a dynamic market scenario and new players in the classified business, the marketing strategies of the current players see constant changes. In a...

Micromax's new 360-degree campaign to transcend language barrier in India

The campaign themed ‘Angrezipanti ko dikhao Angootha’ draws inspiration from the fact that a lot of heroes in real life come from diverse cultural and...

#PMSpeaksToArnab breaks Twitter records; sees potential reach of 304 million

The Prime Minister's interview with Times Now's Arnab Goswami has set a new record for conversations taking place on Twitter during a live news TV int...

Twitter announces searchable #stickers for photos

These #Stickers will act as visual hashtags to connect photos with others around the world

Colors Infinity trends on Twitter with over 8400 mentions

Colors Infinity’s recently launched property Infinity-On-Demand was one of the top trending hashtags with more than 8400 tweets on June 28

Brexit gives impetus to social video content with 31,168 videos generated

As people took to social media to discuss the controversial exit of the UK from the EU, video content took prominence, says a Meltwater study on Brexi...

PM Modi's Allahabad rally coverage spikes Hindi News viewership by 44%

The previous 4 weeks average impressions which stood at 869 impressions ‘000s rose to 1251 impressions ‘000s in week 24

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