Publicis wins Cremica Mandate

Prior to this the account was being handled by Taproot

Red Fuse Communications promotes Shubha George as MD, Asia

In her new role, Shubha will lead the development of integrated marketing communications for Colgate-Palmolive across Asia.

Patanjali Ayurved's bitter pill for MNC's

From a nonexistent advertising budget to one of the biggest FMCG advertiser, Patanjali Ayurved’s steady growth has managed to make multi-national gian...

Tango Media formally unveils StarStar for measurable advertising ROI

Tango Media has launched an innovative and revolutionary technology solution that enables brands to connect better and quicker with their target audie...

Chennai based Fourth Dimension Media celebrates five years of success

The Chennai based media outsourcing company Fourth Dimension celebrated its fifth anniversary recently.

Ratan Tata invests in B2B Marketplace Moglix

This marks Tata’s entry as an investor in a manufacturing tech-startup, adding to his varied portfolio of e-commerce and new-age technology enabled co...

Srini Sundararajan appointed Head of Network Business, Samsung India

In his new role Sundararajan will be in charge of managing operations and further developing business opportunities of Samsung's mobile network busine...

McCann Health wins creative mandate for Health Care at Home

The account will be handled out of the agency's Delhi office and includes all creatives for TV, print, outdoor and digital.

Rural consumers exhibit lack of brand fidelity: R Scape report

The study which covers 6,000 rural consumers across 20 categories has been done in collaboration with IIM-Ahmedabad, MaRs, Decision Point and Geometry...

Fountainhead MKTG’s PR arm wins mandate for Triumph International

Triumph International (India) has roped in Fountainhead MKTG, a recent venture between Dentsu Aegis Network, New York-based lifestyle marketing agency...

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