TO THE NEW Digital announces new client win with CARE India

The company will lead digital marketing initiatives for CARE India, with a special focus on building youth constituency

Creativeland Asia bags global creative mandate for Micromax

Creativeland Asia will be responsible for the brand’s global integrated design and advertising mandate. Micromax will be handled out of CLA's Mumbai a...

Guest Column: The Conflict of Conflict: Vikas Mehta

In agency-client contracts, the clause of conflict often becomes a cause of conflict. if every client needs more agencies on its roster, by corollary...

MediaCom promotes Avinash Pillai to the role of Regional Director, IMEA

Pillai will report to Nihar Das, MediaCom’s Global P&G Business Leader and Rathi Gangappa COO, MediaCom India.

Flipkart, Saavn, Micromax and others invest in Media-Tech start up ZAPR

ZAPR, the Bangalore based media-tech start-up, has raised an undisclosed amount of funding from Flipkart, Saavn, Micromax and Mu Sigma co-founders - D...

Emami enters packaged honey category under its Zandu brand, charges 35% premium

Emami has entered into packaged honey category under its Zandu brand. The product is priced at a 35 per cent premium and claims to have no sugar, some...

SCMM gets on board 17 partners; Nestle, Air India & Maruti Suzuki join for the first time

In the upcoming Standard Chartered Mumbai Marathon (SCMM) 2016, 266 teams from 157 companies will participate in the run to get the $ 3,77,000 prize m...

Jio’s #UnboxingLYF becomes top Twitter trend in 3 countries and 25 cities

The hashtag #UnboxingLYF trended across 25 cities and was the top Twitter trend in places like Amritsar, Bangalore, Bhopal, Chennai, Delhi, Kolkata, M...

Nick FitzGerald joins ESET as a Senior Research Fellow

Working with ESET Australia, he will focus on the whole Asia-Pacific region, including New Zealand

We know digital is the future: Vibha Gosher

9X Media recently rechristened its popular Bollywood news show 9XE to SpotboyE. Vibha Gosher, SVP and Digital Head of 9X Media, speaks about what 9X...

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