Indian ad market to grow at 11% in 2015, 12% in 2016: Carat AdEx Forecast

Global advertising spend forecasts for 2015 have been revised down from the +4.6% previously forecast in Carat's Advertising Spend report in March 201...

Hamdard assigns creative duties to L&K Saatchi & Saatchi

The agency was awarded the creative duties for brands like Roghan Badam Shirin (almond oil), Traditional Medicines, Cinkara, Naunehal Gripe Syrup and...

Dell India launches early campaign to tap festive market share

Continuing to be consistent with its approach towards festive season advertising, the Dell “Share the Joy” festive campaign will have a 360 degree imp...

Why do matrimony ads continue to present a stereotyped, myopic vision?

Adlanders reflect on the ethos that give rise to matrimony ads featuring a troubled father who is perennially in the effort to marry off his daughter

S-Group Insights: Cement category heavily reduced TV ad volumes in 2014, Paint category still growing

Building, Industrial & Land Materials/Equipment as a category has a share of 2.6 % on TV ad volume in last 5 years, out of which Paints & Cements cont...

Majestic MRSS wins research contract for Delhi International Airport

The study entails Majestic Research to assist DIAL in monitoring of two key deliverables as per their agreement with Airport Authority of India (AAI)...

ASCI upholds complaints against 100 out of 141 advertisements in May

Out these, 46 belonged to the Personal and Healthcare category, 22 in the Education category, 10 in Food and Beverage category, five advertisements in...

ALS Ice Bucket Challenge & Amsterdam Lights Festival win top honours at EEMAX Global Awards 2015

Dominating the awards ceremony was Encompass Events who walked away with a total of eight awards followed by Wizcraft International who took home six...

Vikram Pawah appointed as Managing Director of Harley-Davidson India

His most recent role was Assistant Vice President and Operating Head - Sales with Honda Cars India, where he led the sales operations across India and...

Tapping the right opportunities with marketing technology@ The exchange4media Conclave

exchange4media Conclave to be held on 8th October explores the theme of ‘Making Technology Work For Marketing’ with global industry leaders sharing i...

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